Synkrino
Compare different food delivery applications for users to pick the most suitable deal.
Synkrino
Compare different food delivery applications for users to pick the most suitable deal.
Synkrino
Compare different food delivery applications for users to pick the most suitable deal.



Overview
Overview
Overview
Discover
Discover
Discover
1. Choice Overload

When faced with numerous options, decision-making slows significantly (Hick's Law). While variety initially feels empowering, excessive choices require more mental effort to compare and evaluate outcomes. Food delivery apps exemplify this with hundreds of restaurants and deals across multiple platforms, making selection slow and exhausting.
2. Stress and Indecision (Delhi Study Data)

A study of 500 Delhi college students found 78% felt stressed using Zomato or Swiggy due to information overload, while 63% struggled with decision-making from too many options. This demonstrates that excessive choice degrades user experience despite perceived benefits of variety.
3. Option Paralysis

A cognitive phenomenon where overwhelming choices create stress and missed opportunities, commonly seen in online shopping and food delivery. Research shows limited, clearly presented options increase user confidence and satisfaction with final decisions.
4. Decision Fatigue

While choices initially boost satisfaction, excessive options decrease happiness. Too many possibilities lead to self-doubt, FOMO, and decision regret. Rather than feeling empowered, users feel trapped by unlimited variety, showing that boundless freedom reduces rather than enhances pleasure.
1. Choice Overload

When faced with numerous options, decision-making slows significantly (Hick's Law). While variety initially feels empowering, excessive choices require more mental effort to compare and evaluate outcomes. Food delivery apps exemplify this with hundreds of restaurants and deals across multiple platforms, making selection slow and exhausting.
2. Stress and Indecision (Delhi Study Data)

A study of 500 Delhi college students found 78% felt stressed using Zomato or Swiggy due to information overload, while 63% struggled with decision-making from too many options. This demonstrates that excessive choice degrades user experience despite perceived benefits of variety.
3. Option Paralysis

A cognitive phenomenon where overwhelming choices create stress and missed opportunities, commonly seen in online shopping and food delivery. Research shows limited, clearly presented options increase user confidence and satisfaction with final decisions.
4. Decision Fatigue

While choices initially boost satisfaction, excessive options decrease happiness. Too many possibilities lead to self-doubt, FOMO, and decision regret. Rather than feeling empowered, users feel trapped by unlimited variety, showing that boundless freedom reduces rather than enhances pleasure.
1. Choice Overload

When faced with numerous options, decision-making slows significantly (Hick's Law). While variety initially feels empowering, excessive choices require more mental effort to compare and evaluate outcomes. Food delivery apps exemplify this with hundreds of restaurants and deals across multiple platforms, making selection slow and exhausting.
2. Stress and Indecision (Delhi Study Data)

A study of 500 Delhi college students found 78% felt stressed using Zomato or Swiggy due to information overload, while 63% struggled with decision-making from too many options. This demonstrates that excessive choice degrades user experience despite perceived benefits of variety.
3. Option Paralysis

A cognitive phenomenon where overwhelming choices create stress and missed opportunities, commonly seen in online shopping and food delivery. Research shows limited, clearly presented options increase user confidence and satisfaction with final decisions.
4. Decision Fatigue

While choices initially boost satisfaction, excessive options decrease happiness. Too many possibilities lead to self-doubt, FOMO, and decision regret. Rather than feeling empowered, users feel trapped by unlimited variety, showing that boundless freedom reduces rather than enhances pleasure.
1. Choice Overload

When faced with numerous options, decision-making slows significantly (Hick's Law). While variety initially feels empowering, excessive choices require more mental effort to compare and evaluate outcomes. Food delivery apps exemplify this with hundreds of restaurants and deals across multiple platforms, making selection slow and exhausting.
2. Stress and Indecision (Delhi Study Data)

A study of 500 Delhi college students found 78% felt stressed using Zomato or Swiggy due to information overload, while 63% struggled with decision-making from too many options. This demonstrates that excessive choice degrades user experience despite perceived benefits of variety.
3. Option Paralysis

A cognitive phenomenon where overwhelming choices create stress and missed opportunities, commonly seen in online shopping and food delivery. Research shows limited, clearly presented options increase user confidence and satisfaction with final decisions.
4. Decision Fatigue

While choices initially boost satisfaction, excessive options decrease happiness. Too many possibilities lead to self-doubt, FOMO, and decision regret. Rather than feeling empowered, users feel trapped by unlimited variety, showing that boundless freedom reduces rather than enhances pleasure.



1. Choice Overload

When faced with numerous options, decision-making slows significantly (Hick's Law). While variety initially feels empowering, excessive choices require more mental effort to compare and evaluate outcomes. Food delivery apps exemplify this with hundreds of restaurants and deals across multiple platforms, making selection slow and exhausting.
2. Stress and Indecision (Delhi Study Data)

A study of 500 Delhi college students found 78% felt stressed using Zomato or Swiggy due to information overload, while 63% struggled with decision-making from too many options. This demonstrates that excessive choice degrades user experience despite perceived benefits of variety.
3. Option Paralysis

A cognitive phenomenon where overwhelming choices create stress and missed opportunities, commonly seen in online shopping and food delivery. Research shows limited, clearly presented options increase user confidence and satisfaction with final decisions.
4. Decision Fatigue

While choices initially boost satisfaction, excessive options decrease happiness. Too many possibilities lead to self-doubt, FOMO, and decision regret. Rather than feeling empowered, users feel trapped by unlimited variety, showing that boundless freedom reduces rather than enhances pleasure.
1. Choice Overload

When faced with numerous options, decision-making slows significantly (Hick's Law). While variety initially feels empowering, excessive choices require more mental effort to compare and evaluate outcomes. Food delivery apps exemplify this with hundreds of restaurants and deals across multiple platforms, making selection slow and exhausting.
2. Stress and Indecision (Delhi Study Data)

A study of 500 Delhi college students found 78% felt stressed using Zomato or Swiggy due to information overload, while 63% struggled with decision-making from too many options. This demonstrates that excessive choice degrades user experience despite perceived benefits of variety.
3. Option Paralysis

A cognitive phenomenon where overwhelming choices create stress and missed opportunities, commonly seen in online shopping and food delivery. Research shows limited, clearly presented options increase user confidence and satisfaction with final decisions.
4. Decision Fatigue

While choices initially boost satisfaction, excessive options decrease happiness. Too many possibilities lead to self-doubt, FOMO, and decision regret. Rather than feeling empowered, users feel trapped by unlimited variety, showing that boundless freedom reduces rather than enhances pleasure.
1. Choice Overload

When faced with numerous options, decision-making slows significantly (Hick's Law). While variety initially feels empowering, excessive choices require more mental effort to compare and evaluate outcomes. Food delivery apps exemplify this with hundreds of restaurants and deals across multiple platforms, making selection slow and exhausting.
2. Stress and Indecision (Delhi Study Data)

A study of 500 Delhi college students found 78% felt stressed using Zomato or Swiggy due to information overload, while 63% struggled with decision-making from too many options. This demonstrates that excessive choice degrades user experience despite perceived benefits of variety.
3. Option Paralysis

A cognitive phenomenon where overwhelming choices create stress and missed opportunities, commonly seen in online shopping and food delivery. Research shows limited, clearly presented options increase user confidence and satisfaction with final decisions.
4. Decision Fatigue

While choices initially boost satisfaction, excessive options decrease happiness. Too many possibilities lead to self-doubt, FOMO, and decision regret. Rather than feeling empowered, users feel trapped by unlimited variety, showing that boundless freedom reduces rather than enhances pleasure.
1. Choice Overload

When faced with numerous options, decision-making slows significantly (Hick's Law). While variety initially feels empowering, excessive choices require more mental effort to compare and evaluate outcomes. Food delivery apps exemplify this with hundreds of restaurants and deals across multiple platforms, making selection slow and exhausting.
2. Stress and Indecision (Delhi Study Data)

A study of 500 Delhi college students found 78% felt stressed using Zomato or Swiggy due to information overload, while 63% struggled with decision-making from too many options. This demonstrates that excessive choice degrades user experience despite perceived benefits of variety.
3. Option Paralysis

A cognitive phenomenon where overwhelming choices create stress and missed opportunities, commonly seen in online shopping and food delivery. Research shows limited, clearly presented options increase user confidence and satisfaction with final decisions.
4. Decision Fatigue

While choices initially boost satisfaction, excessive options decrease happiness. Too many possibilities lead to self-doubt, FOMO, and decision regret. Rather than feeling empowered, users feel trapped by unlimited variety, showing that boundless freedom reduces rather than enhances pleasure.
Choice overload

When faced with numerous options, decision-making slows significantly (Hick's Law). While variety initially feels empowering, excessive choices require more mental effort to compare and evaluate outcomes. Food delivery apps exemplify this with hundreds of restaurants and deals across multiple platforms, making selection slow and exhausting.
1
Most of the people prefer to order food instead of going out to restaurants.
1
Most of the people prefer to order food instead of going out to restaurants.
1
Most of the people prefer to order food instead of going out to restaurants.
2
The user range is most common among young working professionals.
2
The user range is most common among young working professionals.
2
The user range is most common among young working professionals.
3
Most of the people at least order a meal once a week.
3
Most of the people at least order a meal once a week.
3
Most of the people at least order a meal once a week.
1
Browsing, comparing and buying on the same platform.
1
Browsing, comparing and buying on the same platform.
1
Browsing, comparing and buying on the same platform.
2
A wide range of filtering options to let users find exactly what they want.
2
A wide range of filtering options to let users find exactly what they want.
2
A wide range of filtering options to let users find exactly what they want.
3
Homepage consisting of latest and major deals catering to the specific user type based on their previous orders.
3
Homepage consisting of latest and major deals catering to the specific user type based on their previous orders.
3
Homepage consisting of latest and major deals catering to the specific user type based on their previous orders.
4
An option to just search the name of the restaurant, add the order as a normal delivery app, and compare between delivery apps before the checkout page.
4
An option to just search the name of the restaurant, add the order as a normal delivery app, and compare between delivery apps before the checkout page.
4
An option to just search the name of the restaurant, add the order as a normal delivery app, and compare between delivery apps before the checkout page.
Empathise
Empathise
Empathise



Ideate
Ideate
Ideate



Prototype
Prototype
Prototype






Splash screen
A catchy bright red splash screen that compliments the logo
Splash screen
A catchy bright red splash screen that compliments the logo
Splash screen
A catchy bright red splash screen that compliments the logo




Custom deals
Latest customised offers shown based on user's order history.
Custom deals
Latest customised offers shown based on user's order history.
Custom deals
Latest customised offers shown based on user's order history.
Filters
Users can sort through various settings for their perfect cravings.
Filters
Users can sort through various settings for their perfect cravings.
Filters
Users can sort through various settings for their perfect cravings.




Compare Prices
A final comparison of prices is shown on the checkout page as well.
Compare Prices
A final comparison of prices is shown on the checkout page as well.
Compare Prices
A final comparison of prices is shown on the checkout page as well.
Recommened Restaurants
Users get to choose from the restaurants menu directly, just like any other delivery app.
Recommened Restaurants
Users get to choose from the restaurants menu directly, just like any other delivery app.
Recommened Restaurants
Users get to choose from the restaurants menu directly, just like any other delivery app.




